Skip to main content

Now smile and the payment is done on Mastercard

Image
By Ankit Awasthi

 Those individuals who like to pay with credit cards or one of the many other alternatives to cash will be pleased to learn that they will soon be able to do so with a grin on their face. MasterCard has developed a whole new biometric program, and in order to pay with it, customers will simply need to flash a grin. The information on this new feature has been provided by the firm in the form of a press release, and the new software has been made available worldwide. This 'Smile to Pay' service is currently being piloted in Brazil for the time being.

In a recent article on their blog, Mastercard provided details on the new service. According to what was said on the website of the firm, "To make in-person payments, you no longer need to locate your phone or wallet, and for that, all you need to do is smile or shake hands." Permit me to inform you that in order to implement the new program, MasterCard is going to make use of the very same technology that is already used to unlock devices and make the authentication process more simpler.

The new method of payment will operate in the manner that is described below.

The article goes on to explain that users will be required to flash a grin for the camera once they have checked the bill. In addition to this, kids will also be provided with the opportunity to wave their hands over the reader. The following passage is taken from the blog: "This payment method can be combined with loyalty programs and can be used to make recommendations to consumers by their choice based on the purchases made in the past."

You will have to first sign up using your face for the system.

Cardholders now have the option of enrolling in the new program by either going into the shop or enrolling themselves at home with the assistance of the mobile application. It is now being tested by MasterCard in five different supermarkets in the Brazilian city of Sao Paulo. Customers who go to the store have the option of registering their face at the location, and they also have the ability to do it with the assistance of the PayFace app. After enrollment, the only way to complete payment is by smiling; cards or mobile devices are not required.

The firm is collaborating with a number of other businesses.

The firm said on its blog that it is collaborating with a large number of partners in order to make the new feature available to an increasing number of people. NEC, Payface, Auras, Paybus, PopID, and Fujitsu Limited are some of the companies that we work with as partners. Millions of people across the globe who use MasterCard will have access to these brand new checkout options once they are implemented on a wide scale. In addition to MasterCard, a number of other corporations have spent a significant amount of time developing similar payment capabilities.

How does the technology behind facial recognition work?

Computer algorithms are used in face recognition technology so that a face, or its expressions, may be recognized and understood. Scales such as the size of the eyes or the chin, as well as the distance between the nose and the lip, are examples of scales that are helpful in this regard. This technology is able to examine the data that has been recorded in the past and match a face. The last phase is matching the data, which comes after the detection and analysis of faces.

It is only through knowledge that we can foresee the changes that AI and machine learning will bring to the world. Stay informed on the newest news and developments in technology, automobiles, and many other fields.

Labels:
Location: São Paulo, Stat0e of São Paulo, Brazil

Comments

Post a Comment

Popular posts from this blog

पुल जो छोड़ गया हमारा साथ, कानपुर की पहचान

By Ankit Awasthi
  पिछले दिनों कानपुर का 150 साल पुराना गंगापुल टूट गया। इस पुल पर से कई बार गुजरे हैं। अनेक यादें जुड़ी हैं। पुल गिरने की खबर मिलने पर देखने गए पुल। शहर होते हुए घर से दूरी 15 किलोमीटर। गंगाबैराज की तरफ़ से जाते तो दूरी 23 किलोमीटर दिखा रहा था। समय लगभग बराबर। शहर होते हुए गए। जहां से पुल शुरू होता है वहीं पर गाड़ी सड़क किनारे ही खड़ी कर दी। रेती में पुल के नीचे -नीचे चलते हुए उस हिस्से की तरफ़ गए जो हिस्सा टूटा था।  पुल का टूटा हुआ हिस्सा नदी के पानी में धराशायी सा लेटा  था। क्या पता वह गाना भी गा रहा हो -'कर चले हम फ़िदा जान-ओ-तन साथियों, अब तुम्हारे हवाले ये जगह साथियों।' पुल के आसपास पक्षी तेज आवाज़ में चहचहाते हुए शायद पुल के बारे में ही चर्चा कर रहे थे। एक दूधिया अपने दूध के कनस्तर पानी में धोकर रेती में औंधाए रखकर गंगा स्नान कर रहा था। स्नान करके नदी से निकलते हुए एक बुजुर्ग को नदी किनारे निपटते देखकर भुनभुनाते हुए कहने लगा -' यह भी नही कि गंगाजी से ज़रा दूर होकर निपटें। एकदम किनारे ही गंदगी करने बैठ गए।' उसके भुनभुनाने के अन्दाज़ से लग रहा था कि उसकी मंशा केवल ख...
Post a Comment
Read more

Navigating the Age of Fake News, Post-Truth, and Scams: A Guide to Staying Safe and Informed

By Ankit Awasthi
Navigating the Age of Fake News, Post-Truth, and Scams: A Guide to Staying Safe and Informed In today’s digital age, the proliferation of information is both a blessing and a curse. While we have unprecedented access to news and data, we also face the growing challenge of fake news, post-truth narratives, and an ever-evolving landscape of scams. These issues are not just abstract problems; they have real-world consequences, leading to confusion, panic, and even violence. In this blog, we’ll explore the concepts of fake news, post-truth, and the current scams trending globally and in India. We'll also discuss how to protect yourself from falling prey to misinformation and fraud. Understanding Fake News and Post-Truth Fake News refers to the deliberate spread of misinformation or false information presented as news. This can take many forms, from outright fabrications to misleading headlines, photos, or videos taken out of context. The goal is often to manipulate public opinion, gene...
Post a Comment
Read more

Women Safety: A Global and Indian Perspective

By Ankit Awasthi
Women Safety: A Global and Indian Perspective Women safety is a critical issue that resonates deeply across the globe, with the need for enhanced protection against crimes such as rape, domestic violence, sexual harassment, and trafficking. The concern for women's safety is not confined to one region but is a universal issue that demands attention, especially in countries like India, where incidents of violence against women continue to dominate headlines. Understanding the Global Scenario Globally, violence against women is a pervasive and deeply entrenched issue. According to the World Health Organization (WHO), 1 in 3 women worldwide has experienced either physical or sexual intimate partner violence or non-partner sexual violence in their lifetime. The problem transcends cultural, economic, and geographic boundaries, affecting women of all ages, races, and backgrounds. Rape and Sexual Violence: In many countries, rape is among the most underreported crimes. Societal stigma, fea...
Post a Comment
Read more

The iPhone 15: What’s New, What’s Changed, and What to Expect

By Ankit Awasthi
The iPhone 15: What’s New, What’s Changed, and What to Expect Apple’s newest flagship, the iPhone 15, has finally arrived, and as always, it has generated excitement among tech enthusiasts and Apple loyalists alike. With each new iPhone release, Apple introduces fresh innovations, better performance, and subtle design tweaks. But what exactly sets the iPhone 15 apart from its predecessors? Let’s dive into its standout features, key updates, and what to expect from this highly anticipated device. 1. Design: Refinement with Familiarity The iPhone 15 continues with the sleek, premium design language Apple is known for but with subtle refinements. The flat-edge design, which was reintroduced with the iPhone 12, has been further refined to feel even more comfortable in the hand.  One of the most notable changes is the USB-C port, a long-awaited shift from the Lightning connector. This move aligns with the European Union’s directive for standardized charging ports, and it also brings fas...
Post a Comment
Read more

The Trolling Culture: A Digital Plague on Society

By Ankit Awasthi
 The advent of social media has brought revolutionary changes in communication, enabling people to connect and share ideas globally. However, it has also given rise to a darker trend: trolling. Trolling culture, the act of provoking, insulting, or harassing individuals online for amusement or malice, has become a pervasive issue. Coupled with hate speech, it contributes to a toxic online environment with widespread societal repercussions. Understanding Trolling Culture Trolling often starts as a joke or an attempt to incite reactions. Trolls thrive on anonymity, using it to spread insults, misinformation, and hate. Over time, trolling has evolved from harmless pranks to deeply problematic behaviors, including targeted harassment and cyberbullying. High-profile figures, activists, and even ordinary users have found themselves at the receiving end of trolling campaigns, often resulting in severe mental health impacts. The Effects of Trolling on Society Mental Health Crisis : ...
Post a Comment
Read more